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Design

An Enormous 3D Calico Cat Greets Passersby at Tokyo’s Shinjuku Station

July 9, 2021

Grace Ebert

It’s not uncommon to run into a friendly cat on the streets of Tokyo, but one particular calico is making an outsized impression on passersby. A billboard ad for Cross Shinjuku Vision that was created in partnership with MicroAd and Unica, the hyperrealistic 3D feline lives outside the bustling Shinjuku Station, where it meows, wiggles its ears and tail, and stretches in its perch. As expected of any cat, the calico makes brief appearances throughout the day and is typically active between 7 a.m. and 1 a.m. when it retreats for a short nap. Get a sneak peek at the giant creature above before it officially launches on July 12. (via Laughing Squid)

 

 

 



Photography

A Remarkable Split-Screen Montage for Nike Juxtaposes Athletes in Synchronized Movement

April 22, 2021

Grace Ebert

“When things aren’t fair, we’ll come together for change.” That’s the message behind an impeccably edited video montage by Wieden + Kennedy. Created for Nike’s You Can’t Stop Us campaign, the split-screen compilation flows through 72 clips of individual athletes and teams from 24 different sports who run, flip, and dive across the screen, shifting from the court and the beach to the mat and the street in seamless movement.

To create the dynamic mashup, Wieden + Kennedy parsed 4,000 sequences before deciding on the final 72 shots featuring 53 athletes—spot LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, and Kylian Mbappe among them. Narrated by Megan Rapinoe, the compilation is an earnest and heartwarming look at how sports can bring people together to power real-world change.

You also might enjoy this incredibly long Olympic sequence by Donato Sansone.

 

 

 



Animation

Run Forever: A Figure Undergoes Metamorphosis as It Trudges Through Myriad Environments

April 9, 2021

Christopher Jobson

The team at Universal Everything is back with its latest video artwork, “Run Forever,” that stars a now-familiar nondescript figure as it gradually changes from material to material. While previous projects in the series have focused on structure and texture, this new short was created in collaboration with Hyundai Motorstudio as a metaphor for the group’s efforts toward sustainable design and green energy. “Run Forever” seems to turn its focus toward light, both as an artistic medium and as an energy source, as the figure suddenly blooms into a mass of plants. You can follow more of Universal Everything’s digital projects on Instagram.

 

 

 



Photography

Hilarity Ensues as Everything Goes Catastrophically Wrong in an Ad for Etisalat

February 22, 2021

Grace Ebert

Strap on a helmet and fasten your kneepads before watching this ad for international telecommunications giant, Etisalat. Nalle Sjoblad’s “Moonwalk” uses brutal Home Alone-esque sequences of poor planning, office rage, and failure to appreciate even basic spatial relationships in order to remind us that the most uncomfortable, humiliating scenarios only last for a moment. Based in Helsinki, Sjoblad approaches a variety of commercial and personal projects with his distinct style of humor, many of which you can watch on Vimeo.

 

 

 



Animation

A Brilliant Studio Ghibli-Style Ad for Travel Oregon Imagines the State as an Adventurous Dreamland

January 26, 2021

Grace Ebert

Imagine Oregon’s hot springs, hiking trails, and sand-dune escapades “only slightly exaggerated.” An advertisement for Travel Oregon entertains that enhanced view of the western state as it paints it in a magical light, Studio Ghibli-style: cloud figures saunter through the sky, a rock pulls a lever to shift the world from night to day, and packs of dogs frolic in the countryside. Evoking the aesthetics and fantastical imagery of the iconic Japanese animation studio, the promotional piece is the second ad for the tourism agency by creative agency Wieden+Kennedy, production company Psyop, and animation house Sun Creature—watch the equally whimsical 2018 iteration on YouTube—and is issued with a playful reminder that Oregon is “a 100% real place you can visit.” For those of us not traveling any time soon, the agency also released free downloadable stills from the animation to fulfill our wanderlust from home. (via Kottke)

Update: This article originally failed to mention that Wieden+Kennedy helmed the creative behind this ad.

 

 

 



Dance Music

A New One-Take BBC Ad Brilliantly Interprets the Feelings of Music Through Clever Choreography

October 7, 2020

Grace Ebert

It’s well-documented that music moves us, and an advertisement for BBC Sounds takes that research literally. A project of Rogue Films, the one-minute clip opens on a woman riding a city bus before swooping into a responsively choreographed dance enhanced by visual effects. Each subject, including an unassuming dog, sways and spins to the diverse array of sounds pumping through their headphones or the speakers in a coffee shop. Two women twist in double-helix, a figure floats calmly mid-air, and another stares at hovering objects while she listens to astronauts in space.

Based in London, the production company says on Twitter that the socially distant advertisement was shot in one take on a cordoned-off city street.