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Dance Photography

A Wind Gust Propels a Graceful Cast Toward the Sea in a Fantastical Burberry Ad

October 25, 2021

Grace Ebert

A dreamy new ad for Burberry meditates on the dual powers of humanity and nature. Directed by Megaforce, “Open Spaces” zeroes in on four figures as they venture into a wheat field when a strangely powerful gust of wind propels them across the landscape. They subsequently rush toward a steep cliff in graceful, choreographed movements before saving each other in an airborne embrace. You can find more from the Paris-based director, who’s worked on promotional videos for the BBC, Tame Impala, and an array of high-end brands, on Vimeo.

 

 

 

 



Craft Design

A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric

September 8, 2021

Grace Ebert

Simple landscapes dotted with felt trees, miniature power lines, and spool-propelled ambulances become twinkling nightscapes and whimsically glowing scenes in “Connecting Thoughts.” The advertisement, which was created to promote the Japanese infrastructure firm Kandenko’s “Everyone Lights up the Future” message, uses Smart-X conductive thread to send electric currents through figures stitched into gloves and around yarn-based architecture, illuminating each scenario with tiny bulbs. This short piece follows the company’s 2016 ad, which used a conductive marker to create a dazzling pop-up book.

 

 

 



Documentary

An Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short Film

August 23, 2021

Grace Ebert

To kick off their joint WeThe15 campaign, the International Paralympic Committee and International Disability Alliance commissioned a short film that takes a humorous and playful approach to showcasing the ordinary lives of people with disabilities. Produced by Sam Pilling of Pulse Films, the ad uses a series of vignettes to spotlight members of the disability community, who speak to their joyful, frustrating, and routine experiences alongside the discrimination and stereotypes many confront on a daily basis.

WeThe15 will help launch the Tokyo 2020 Paralympic Games and be shown at the opening ceremony on August 24. It hopes to spur greater visibility, inclusion, and accessibility for the 1.2 billion people living with disabilities worldwide, making it the largest marginalized group at about 15 percent of the global population. We’re also enjoying “Superhuman ’21,” a similarly lighthearted film by Rina Yang.

 

 

 



Design

An Enormous 3D Calico Cat Greets Passersby at Tokyo’s Shinjuku Station

July 9, 2021

Grace Ebert

It’s not uncommon to run into a friendly cat on the streets of Tokyo, but one particular calico is making an outsized impression on passersby. A billboard ad for Cross Shinjuku Vision that was created in partnership with MicroAd and Unica, the hyperrealistic 3D feline lives outside the bustling Shinjuku Station, where it meows, wiggles its ears and tail, and stretches in its perch. As expected of any cat, the calico makes brief appearances throughout the day and is typically active between 7 a.m. and 1 a.m. when it retreats for a short nap. Get a sneak peek at the giant creature above before it officially launches on July 12. (via Laughing Squid)

 

 

 



Photography

A Remarkable Split-Screen Montage for Nike Juxtaposes Athletes in Synchronized Movement

April 22, 2021

Grace Ebert

“When things aren’t fair, we’ll come together for change.” That’s the message behind an impeccably edited video montage by Wieden + Kennedy. Created for Nike’s You Can’t Stop Us campaign, the split-screen compilation flows through 72 clips of individual athletes and teams from 24 different sports who run, flip, and dive across the screen, shifting from the court and the beach to the mat and the street in seamless movement.

To create the dynamic mashup, Wieden + Kennedy parsed 4,000 sequences before deciding on the final 72 shots featuring 53 athletes—spot LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, and Kylian Mbappe among them. Narrated by Megan Rapinoe, the compilation is an earnest and heartwarming look at how sports can bring people together to power real-world change.

You also might enjoy this incredibly long Olympic sequence by Donato Sansone.

 

 

 



Animation

Run Forever: A Figure Undergoes Metamorphosis as It Trudges Through Myriad Environments

April 9, 2021

Christopher Jobson

The team at Universal Everything is back with its latest video artwork, “Run Forever,” that stars a now-familiar nondescript figure as it gradually changes from material to material. While previous projects in the series have focused on structure and texture, this new short was created in collaboration with Hyundai Motorstudio as a metaphor for the group’s efforts toward sustainable design and green energy. “Run Forever” seems to turn its focus toward light, both as an artistic medium and as an energy source, as the figure suddenly blooms into a mass of plants. You can follow more of Universal Everything’s digital projects on Instagram.