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#advertising #disability #short film #video

An Advocacy Campaign Spotlights the Ordinary Lives of People with Disabilities in a Lighthearted Short Film

August 23, 2021

Grace Ebert

To kick off their joint WeThe15 campaign, the International Paralympic Committee and International Disability Alliance commissioned a short film that takes a humorous and playful approach to showcasing the ordinary lives of people with disabilities. Produced by Sam Pilling of Pulse Films, the ad uses a series of vignettes to spotlight members of the disability community, who speak to their joyful, frustrating, and routine experiences alongside the discrimination and stereotypes many confront on a daily basis.

WeThe15 will help launch the Tokyo 2020 Paralympic Games and be shown at the opening ceremony on August 24. It hopes to spur greater visibility, inclusion, and accessibility for the 1.2 billion people living with disabilities worldwide, making it the largest marginalized group at about 15 percent of the global population. We’re also enjoying “Superhuman ’21,” a similarly lighthearted film by Rina Yang.

 

#advertising #disability #short film #video

 

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