Gravity Defying Photography for Chocolate Trail by NAM

Gravity Defying Photography for Chocolate Trail by NAM chocolate advertising

Gravity Defying Photography for Chocolate Trail by NAM chocolate advertising

Gravity Defying Photography for Chocolate Trail by NAM chocolate advertising

Gravity Defying Photography for Chocolate Trail by NAM chocolate advertising

Gravity Defying Photography for Chocolate Trail by NAM chocolate advertising

First: everything in these photos, liquid typography included, is part of a single photograph, and if you don’t believe it just watch the video. This new series of ads was created by art/design collective NAM (previously here and here) for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation. The series uses their signature method of suspending objects and people with strings and cables to create weightless environments that appear to be caught mid-explosion. See many more photos and behind the scenes videos of the project here. If you like this style of non-digital execution, make sure you’re also familiar with Le Creative Sweatshop.