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Call Parade: 100 Phone Booths Given to 100 Artists on the Streets of São Paulo

August 7, 2012

Christopher Jobson




Mariane Borgomani


Mariane Borgomani


Mariane Borgomani


Wally Gobetz

Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní. (via lustik)

 

 

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