A Huge Submarine Bursts through the Streets of Milan

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

A Huge Submarine Bursts through the Streets of Milan submarines Milan installation advertising

As part of an absurdly clever advertising campaign orchestrated by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel, a giant submarine was installed near the city center as if it had suddenly burst through the street. The carefully orchestrated stunt which unfolded on October 1st was complete with a live reenactment meant to reinforce the idea of safeguarding yourself and posessions against unforseen events. Read more over on Designboom. All images courtesy M&C Saatchi Milano. (via It’s Nice That)

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