Design

#advertising #Australia #climate change #posters and prints

Bushfire Brandalism: Guerrilla Campaign Replaces Ads Across Australia with Climate Crisis Appeals

February 3, 2020

Grace Ebert

In an effort to draw attention to the ongoing climate crisis and the unprecedented number of bushfires across Australia, 41 artists transformed the streets of Melbourne, Sydney, and Brisbane into the nation’s biggest unsanctioned campaign advocating for immediate action. Last week, those behind Bushfire Brandalism (previously) replaced 78 posters across the three cities with original designs focused on the fossil fuel industry, heroic local firefighters, and the devastation of wildlife and natural habitats across the country.

As a collective group of Australian artists, we have been driven to reclaim public advertising space with posters speaking to the Australian government’s inaction on climate change and the devastating bushfires.

We do not accept that this situation is ‘business as usual.’ We are making these issues visible in our public spaces and in our media; areas monopolized by entities maintaining conservative climate denial agendas. If the newspapers won’t print the story, we will!

Many of the pieces were installed at bus stops and other public spaces complete with a QR code, allowing viewers to scan and access more than 30 charities aiding in the crisis directly. Considering one company controls 59 percent of daily newspaper sales in Australia, the artists also wanted to push back against general advertising practices, questioning media coverage of climate issues.

Artists involved in the campaign include Georgia Hill, Tom Gerrard, Sarah McCloskey, Amok Island, Andrew J Steel, Blends, Callum Preston, Cam Scale, Damien Mitchell, Dani Hair, DVATE, E.L.K, Ed Whitfield, FIKARIS, Fintan Magee, HEESCO, JESWRI, Ghostpatrol, Leans, Lluis fuzzhound, Lotte Smith, Lucy Lucy, Makatron, Michael Langenegger, Peter Breen, The Workers Art Collective, Stanislava Pinchuk, The Lazy Edwin, Thomas Bell, Tom Civil, WordPlay Studio, and Peter Breen, among others who remain anonymous.

Follow the activist action on Instagram and Twitter.

#advertising #Australia #climate change #posters and prints

 

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