The San Francisco Museum of Modern Art's newest tech tool allows any smartphone user to gain access to the artworks hidden behind their archive doors, a collection so large that it would stretch 121.3 miles if you placed each artwork end-to-end. With only 5% of this collection on view, the museum decided to create Send Me SFMOMA, a texting service that delivers an artwork to your phone based on a sent emoji or phrase. For example, the first emoji I decided to text was a goat, for which they return Takuma Nakahira's 2008 Untitled image of—you guessed it, a goat.
To participate, text the number 572-51 the words “send me” followed by either a keyword (such as a color, emotion, or type of art) or an emoji. A quick response will bring your phone an image of an artwork from SFMOMA’s vast collection, in addition to a caption containing the artist, artwork title, and year. Within the first four days of the program over 3,000 artworks were generated, a larger number than the amount of works currently on view.
The system isn’t perfect, more of my inquiries came back with an error message than an artwork, however the intrigue of seeing a piece that has been tucked away from the public is quite addicting. I especially loved seeing what some of my most used emojis resulted in, such as the single eye which brought Tomoko Sawada's Early Days (1996) to my inbox. (via Hyperallergic)
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