The art of the apology – it’s an integral part of Japanese culture that helps maintain balance and harmony in society. Combining that with kaiju figurines is this brilliant little set of toys that feature the likes of Godzilla and Mechagodzilla apologizing at a press conference, head hanging solemnly, for the destruction they’ve caused.
The toys were released back in 2016 as part of a promotion campaign for the Shin-Godzilla movie. They were sold as gachapon and retailed for 300 yen each.
They included Godzilla apologizing for destructive vandalism (破壊行為), Mechagodzilla for imitation and copyright infringement (模倣行為) and King Gidra for aggressive invasion (侵略行為). The toys have since been taken off the primary market but for those willing to pay up, they’re available on the secondary market, albeit at a 500+% markup. (Syndicated from Spoon & Tamago)
Do stories and artists like this matter to you? Become a Colossal Member and support independent arts publishing. Join a community of like-minded readers who are passionate about contemporary art, apply for our annual grant, and get exclusive access to interviews, partner discounts, and event tickets.