Artists Cut Through Digital White Noise With .ART Website Domains

November 4, 2021


A surprisingly positive outcome of the pandemic is the renewed vigor with which artists and art institutions are going digital. With major players like Gagosian launching its temporary, high-end salesroom and Sotheby’s hosting online-only auctions, it’s clear that unparalleled opportunities are awaiting the art world online.

However, the flip side of this boom is an increasing amount of digital “white noise.” Perhaps one of the biggest challenges facing the artistic community in this context is the need to have a way to identify, establish, and promote oneself digitally, but to do it with the same charm and character attributes that are normally conveyed offline.

Here’s where .ART comes in with unique website names to set individuals apart from the rest of the crowd. None of us had the chance to choose our given names, but digital identities are a whole other story. By choosing yourname.ART for your website, you create a point of entry for all inquiries about your professional background, work, and projects. You can stop worrying about aligning all of the profile names of your media platforms because with .ART, your website becomes the umbrella of your digital identity.


Marina Abramovic Institute (mai.art). Image © Andrew Russeth/Flickr

Launched in 2017, .ART is still a new domain. This means there’s a large selection of domain names, so there is a high chance you could find the perfect match that you wouldn’t necessarily get with other platforms. Check out some of .ART’s favorite examples of domain owners who are using their names to host websites that reflect their personal brands, plus tips on how to create and manage a good artist website.


Tate Galleries (tate.art). Photograph @lordanis/Shutterstock

From supporting artists who work with traditional media to those who base their practice in digital, crypto, VR art, or NFTs, .ART covers it all. You can create a permanent digital portfolio, a pop-up website for your side project, or simply link all of your existing media profiles on one domain. There’s no need to print business cards when you can have a digital version. And thanks to Ethereum integration, .ART domains can also be used as crypto addresses, making it an all-in-one platform.

Over 150,000 brands, institutions, and creatives have already joined .ART, among them Amazon, Apple, Pixar, the Louvre, TATE, Marina Abramovic Institute, the Institute of Contemporary Arts in London, the Louis Vuitton Foundation, the Berlinale, Ars Electronica, and many others.

To learn more and explore domain options, visit art.art.


Berlinale (berlinale.art). Photograph courtesy of Berlin Film Festival

Ars Electronica Festival (ars.electronica.art). Image ©Tom Mesic photography for Ars Electronica





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