Interactive Billboards Display the Destination or Origin of Airplanes Overhead

billboard

Created by the team at Ogilvy 12th Floor for British Airways, these awesome billboards installed in London’s Piccadilly Circus and Chiswick interactively display information about the flight that appears immediately overhead. Using custom-built surveillance technology the billboards display the flight number and route information in sync with a recorded video of a child who appears to be pointing at each plane as it soars above. Pretty fun. (via PSFK)

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