Tony the Frosted Flakes tiger sacrificed as a living room rug, wooden dolls handing their babies off to smugglers in freight truck trailers, and welcome mats stitched from life jackets: rather than offering an aspirational lifestyle, one South London storefront window depicts a capitalist dystopia. Created by Banksy and appearing overnight, Gross Domestic Product is the latest installation to critique global society’s major issues of forced human migration, animal exploitation, and the surveillance state.
The temporary installation, which will be on view for two weeks in the Croydon neighborhood, incorporates multiple window displays for a shop that is not in fact open to passersby. However, some of the items on display are available for purchase in GDP’s associated online store including the welcome mats, which Banksy hired refugees in Greek detainment camps to stitch; all proceeds go back to the refugees. Revenue from sales of the doll sets will also support the purchase of a replacement boat for activist Pia Klemp, whose boat was confiscated by the Italian government. The product line is rounded out with such oddities as disco balls made from riot gear helmets, handbags made of bricks, and signed—and partially used—£10 spray paint cans.
Tying this latest project to his larger body of work, Banksy incorporated familiar motifs. The fireplace and stenciled jacquard wallpaper from his Walled Off Hotel, the stab-proof Union Jack vest he created for Stormzy to wear at the Glastonbury Festival, and the Basquiat-inspired ferris wheel that appeared outside the Barbican all appear in GDP.
In a statement about the project, Banksy explains that the impetus behind Gross Domestic Product is a legal battle between the artist and a greeting card company that is contesting the trademark Banksy holds to his art. Lawyer Mark Stephens, who is advising the artist, explains, “Banksy is in a difficult position because he doesn’t produce his own range of shoddy merchandise and the law is quite clear—if the trademark holder is not using the mark then it can be transferred to someone who will.”
Despite this project’s specific goal of selling work in order to allow Banksy to demonstrate the active use of his trademark, the artist clarifies, “I still encourage anyone to copy, borrow, steal and amend my art for amusement, academic research or activism. I just don’t want them to get sole custody of my name.”
Per usual, Banksy shares updates on Instagram, where he claims recent projects, including GDP, which he just announced an hour ago as of press time.
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