‘Fake Food, Real Garbage’: A Satirical Store is Fully Stocked with Groceries Made Entirely of Plastic
Wander into a new pop-up grocery store in Downtown Los Angeles, and you’ll find all of the typical options with an unusual twist: freezers stocked with tubs of “Bag & Jerry’s,” a robust produce section with bananas and tomatoes printed with advertisements, and mysteriously gray “polluted sausage” stuck to styrofoam trays.
Dubbed “The Plastic Bag Store,” the witty and satirical installation is the project of Robin Frohardt, who repurposed scores of bottle caps, packaging, and other single-use materials into a full-fledged grocery. Each of the non-edible items—many of which have undergone clever rebrands, meaning you’ll find family-sized boxes of Yucky Shards cereal, cases of Bagorade bottles, and clamshells of Earthbag Farms non-organic spring mix in the aisles—is made entirely with discarded waste that the Brooklyn-based artist, puppet-maker, and designer collected from garbage bins and trash sites.
Paired with a performative component that envisions how future generations will interpret the inordinate amount of waste produced in today’s world, the installation literally displays the longevity of the items many of us use on a daily basis. According to recent estimations, the amount of plastic in the ocean is predicted to exceed the volume of fish by 2050, an ongoing crisis Frohardt wants to make more apparent. “’The Plastic Bag Store’ is a visually rich and humorous experience that hopefully encourages a different way of thinking about the foreverness of plastic, the permanence of the disposable and that there is no ‘away’ when we throw something out,” she says.
The grocery, which debuted in Times Square last fall with the tagline “Fake Food, Real Garbage,” is open at UCLA’s Center for the Art of Performance through July 11. You can find more of Frohardt’s projects, many of which critique mass consumerism and capitalism through a humorous lens, on her site and Instagram. (via Hyperallergic)
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