Dance Design

#advertising #bestof #interactive #public art #safety #urban intervention #video

An Interactive Dancing Pedestrian Signal by Smart

September 17, 2014

Christopher Jobson

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This fun urban intervention from small car manufacturer Smart attempts to redesign the humble traffic light by making it a bit more interactive. The team built a nearby dancing booth rigged with cameras that translates the dance moves of real passersby into a pixelated ‘don’t walk’ silhouette inside a crosswalk light. The video claims the installation resulted in 81% more people stopping at the light instead of walking out into the street. The piece was created for Smart’s promotional/safety campaign titled WhatAreYouFOR. (via Designboom)

 

 

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