Food

#advertising #coffee #humor #miniature #video

How to Make the World’s Smallest Cup of Coffee

For their brand new advertisement, Finnish coffee roaster Paulig asked director and animator Lucas Zanotto to brew a cup of coffee from a single bean. Using a nail file to create the grounds, Zanotto then boils water over a single tea light, and finally pours the freshly brewed java one drop at a time into a thimble-sized mug. The video has a direct relationship to recently popularized miniature cooking videos on Youtube, which have produced everything from miniature deep-fried chicken to tiny shrimp tempura. You can watch more of the Helsinki-based director’s videos on his Instagram and Vimeo, and take a look at Zanotto’s miniature coffee brewing techniques above.