Ride the Emotional Rollercoaster of Entrepreneurship in Siqi Song’s Series of Stop-Motion Animations
Los Angeles-based animator and director Siqi Song has a knack for capturing the nuances of relationships and social situations. Her critically acclaimed animated shorts like “SISTER” and “THE COIN” tap into family histories and personal stories from the relatable perspective of stop-motion, felted wool characters. In a new series of shorts commissioned by It’s Nice That for Mailchimp Presents, Song dives into the world of entrepreneurship in All in a Day’s Work.
Song directed six of the series’ twelve episodes, which run between two to three minutes each and feature a cast of six small business owners who find themselves on an emotional, enterprising rollercoaster. A florist’s new employee struggles with hay fever in “First Hire,” a baker working through the night resists falling asleep in “Unstoppable Rise,” and a finely-tuned Zoom setup comes crashing down during an important call in “Silicon Valley Legends.”
To make the films as internationally relatable as possible, dialogue was removed entirely. “Without language, the characters can only express their emotion in the stories through body language and facial expressions,” Song explains. For anyone who has launched a product, grappled with time management, or stepped outside their comfort zone to pursue a dream, Song’s animations demonstrate the universal ups and downs of a courageous journey.
You can watch all of the films, including an additional six episodes by creative studio BUCK, on Mailchimp Presents. Find remarkable behind-the-scenes footage on Song’s website, and discover her painstakingly crafted miniature sets, storyboards, and characters.
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